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ISMS Marketing Science Conference 2021

The 43rd ISMS Marketing Science Conference will be held virtually from June 3-5, 2021.

The INFORMS Society for Marketing Science (ISMS) Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners, and policymakers with a shared interest in rigorous scientific research on marketing problems.

The 43rd ISMS Marketing Science Conference will be held virtually from June 3-5, 2021.


To Register Online, Click Here: 

INFORMS Self Service Center

Early Registration Deadline is March 20, 2021

Call for Papers

December 1, 2020 Submissions open for paper abstracts
Coming Soon Conference Registration opens
March 1, 2021 Deadline for submitting Abstracts
March 29, 2021 Notification of abstract acceptance
April 12, 2021 Last date for presenter registration/early registration
May 3, 2021 Deadline for submission of video recordings
May 10, 2021 Online post of Presentation Schedule
June 3-5, 2021 43rd Annual ISMS Marketing Science Conference

Submissions will be accepted in one of two categories (1) Abstracts only; and (2) Special Session proposals.

All abstracts should not exceed 1800 characters (about 250 words), and should clearly state the marketing relevance, keywords, contribution, authors, and presenting author.  Keywords must be included to help organizers place the paper in appropriate sessions and tracks. An author may be the primary presenter for only a single paper during the entire conference. However, authors may co-author any number of other papers.

Submission deadline: March 1, 2021 (only one submission per presenter will be accepted).

Notification of acceptance: March 29, 2021.

The author of an accepted abstract is required to register for the conference no later than April 12, 2021.

This policy helps to limit the number of canceled papers and no-shows.

All abstracts must be submitted using the online submission system.

To begin, Click Here and follow the directions below:

  1. Enter your email address and password. 
  2. Use the grid icon to navigate to the meeting. “Marketing 2021”
  3. If you have never attended an INFORMS conference or do not have an INFORMS user profile, please select “New Customer” near the bottom of the page.
  4. Once you have logged, next to CONTRIBUTED PAPER; please select “Create New Contributed Paper,” and follow the directions from there.

To begin, Click Here and follow the directions below:

  1. Enter your email address and password. 
  2. Use the grid icon to navigate to the meeting. 
  3. Your proposal, consisting of a Session Title & Chair and a statement summarizing session theme should be entered into the system.
  4. Invite your presenters to submit their abstracts.

Conference Program

View the 2021 ISMS Marketing Science Conference Program. (TO BE DECIDED)


The consortium is an annual event for doctoral students from universities around the world. It focuses on the fellows’ intellectual and professional development by offering a program that features both plenary and breakout sessions as well as various opportunities for both professional dialogue and social interaction.

Only students who have registered for the 2021 ISMS Marketing Science Conference may attend the Doctoral Consortium.

The Doctoral Consortium is open only to students who have been nominated by their home institution. Accepted nominees will receive an invitation to register for the Consortium from the INFORMS Society for Marketing Science.  To attend the Consortium, accepted nominees must register and pay the Consortium fee, $149. Students participating in the doctoral consortium are also required to register for the conference and pay the student conference registration rate.

A school may nominate up to two students for the ISMS Doctoral Consortium. Nominations can be made by any faculty member at the school. Nominations should be emailed by the nominating faculty to Catherine Tucker (, ISMS VP Education. Nominations are due by May 1st, 2021.

  1. Please include the following information in all nominations.
  2. Name, School and Email address of nominating faculty member.
  3. Name, Email address and Expected Graduation Date of nominated student.
  4. Has the student attended previous ISMS doctoral consortia?
  5. A brief statement of support for the student’s nomination.
  6. Whether you think the student is at the right stage of readiness to present a “Lightning Talk” at the end of the consortium

Contact Us

For questions regarding registration, please contact INFORMS at or 800-4INFORMS (800-446-3676).

If you have questions regarding the program or if you require a letter of invitation from the organizing committee of the 43rd ISMS Marketing Science Conference, please submit a request by email it to A formal invitation letter will be sent to you via Email after we receive your complete information. Please allow several working days for processing after your confirmation is received.

Joseph Johnson

Associate Professor, Marketing, Miami Herbert Business School
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