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Business Analytics, BBA

Use advanced analytical tools to help businesses make better data-driven decisions.

Objective

Business analytics students develop the skills necessary to gather, manipulate, understand, visualize, and leverage data, in particular big data, in a business context. Students pursuing this degree program practice applying data science techniques to a variety of industries and sectors, such as sports or marketing analytics.

What You'll Learn

In addition to satisfying the requirements of the University’s Cognates Program of General Education and electives to meet the overall 120-credit degree requirement, students pursuing the BBA in Business Analytics must complete the BBA Business Core of Required Courses and the specific coursework for the Business Analytics area of specialization.
Explore curriculum requirements here.
For course offerings and details, click here.

Program Type
Major

Degree
BBA

How to Apply

Faculty

Meet some of our distinguished faculty in Management Science.
Doug Lehmann, Associate Professor of Professional Practice, Management Science, Director, MS in Business Analytics Program

Doug Lehmann

Associate Professor of Professional Practice, Management Science Director, MS in Business Analytics Program
Tallys Yunes, Associate Professor, Management Science

Tallys Yunes

Associate Professor, Management Science
Christos Zacharias, Assistant Professor, Management Science

Christos Zacharias

Assistant Professor, Management Science
Emma Jingfei Zhang, Associate Professor, Management Science

Emma Jingfei Zhang

Associate Professor, Management Science
Several students studying in common area.

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